Real estate agents are constantly communicating via email, text messages, and social media. They’re finding, updating, and contacting buyers and sellers at a rate far beyond what you find in most other sales roles.
To be effective, a real estate email marketing tool needs to offer these features.
Connect with your CRM
If your email marketing software can’t work with your current contact list, you’re going to be in big trouble.
Deliver Useful Information
You need to know which properties and opportunities are attracting interest from people.
You need to be able to track opens, clicks, and forwards so that you know which emails are most effective.
Simple to Use
You don’t want to be an email marketing guru; you want to sell homes.
The solution should be easy to use, so that it’s easy to add pictures and videos of listings, and there should be lots of mail templates available so you don’t have start designing one from scratch.
Convertkit is a marketing automation tool that delivers a simple solution for drip email campaigns and creates easy forms and drips campaigns to automatically send mails to new subscribers.
Grow your business with MailerLite’s fast and scalable email marketing platform. Design responsive newsletters, landing pages and websites using ready-made templates and the intuitive drag & drop editor.
Moosend is a powerful email marketing automation software with world-class features, state-of-the-art automation flows, and lead generation tools that help you grow your business from day one whilst maintaining an award-winning all-in-one user interface.
Top 10 Tips for Leveraging Email/SMS Marketing in Real Estate
1. Use SMS Text Messaging
Text messaging is still one of the best ways to reach potential homebuyers. According to the National Association of Realtors, nearly half of all Americans own smartphones, and almost two thirds of those users text message daily. This means that if you send a text message to someone, they are likely to read it. And if you send a text to a group of people, they are likely to share it with their friends.
2. Send Emails
Email marketing is still one of the most effective forms of direct marketing. A recent study by HubSpot revealed that email marketing generates a 7% higher ROI than social media marketing. And according to MailChimp, emails generate a 14% higher CTR than social media posts.
3. Create Landing Pages
Landing pages are a great tool for converting visitors into leads. They allow you to capture contact information from potential clients and then follow up with them at a later date.
4. Offer Freebies
Offering freebies to potential clients is a great way to increase brand awareness and gain referrals. You could offer a free report or video on how to buy or sell a house. Or you could give away a coupon for a local service like pest control or landscaping.
5. Add Video
Video has become one of the most popular types of content online. If you can create a short video about your services, you’ll get more views and conversions.
6. Keep It Short & Sweet
People typically only spend 5-10 seconds scanning any given page before moving on. So keep your emails short and sweet. Don’t try to cram too much information into each email. Instead, focus on providing useful information and links to additional resources.
7. Include Links
Links are important because they help drive traffic back to your website. But make sure that the link takes people directly to your landing page. Not every link will convert, but some will.
8. Have Multiple Campaigns
It may seem like overkill to set up multiple campaigns, but having different campaigns allows you to test out different messages, images, and offers. Plus, it gives you the opportunity to segment your lists based on demographics and interests.
9. Track Your Results
Once you’ve launched your campaign, track its performance using tools like Google Analytics. See what works and what doesn’t work. Then adjust accordingly.
10. Be Consistent
If you’re going to invest time and money into email marketing, you need to do it consistently. That includes sending emails regularly, responding to questions promptly, and keeping your list updated.